营销书综述已宣布“追逐一只兔子，业务成功战略营销”是“生命变化”和“真正的天才”。创意营销书被列为“五本改变了我生命的书籍”之一，戴尔卡内基的经典“如何赢得朋友，影响人们'和”精益创业“在这内......
标签：商业strategy
Strategic Vision for Creative Businesses
Strategic Vision, Mission and Values for Creative Businesses and Cultural Organisations “A Vision says something that clarifies the direction in which an organisation needs to move.” – John P Kotter. Harvard Business Review. Vision, Mission and Values provide a focus for action: Vision describes where we are going – the ‘promised land’. Mission describes what …
Strategic Planning Workshop in Tbilisi, Georgia
Commissioned by the EU-Eastern Partnership Culture and Creativity Programme, David delivered a Strategic Planning workshop in Tbilisi, Georgia. Working in partnership with the British Council in Georgia, David designed and delivered the workshop with Georgian expert Shorena Lortkipanidze. Workshop participants were leaders from the cultural industries and creative enterprises in Georgia. The strategic planning workshop …
Saudi Arabia Creative Economy Conference
David Parrish was the international keynote speaker at the Ejadah Saudi Arabia Creative Economy Conference at King Abdullah Economic City near Jeddah. The Ejadah Creative Economy Conference and Exhibition (Confex) was the first of its kind in the Kingdom of Saudi Arabia. David said: “I am delighted and honoured to be invited to speak at …
Creative Business Workshop at HUBBA Thailand
大卫在哈布巴泰国举办了一家创意商业研讨会，为哈伯巴·泰国提供了创意和数字企业家。他在曼谷的哈巴工作区的30多家创意企业参加了他的创意商业研讨会“设计您的创意业务”。David的互动研讨会专注于使用适当的商业模式，以实现成功的业务模型......
如何扭转广告信息
您的广告信息可能在其他国家，文化和语言中误解。洗涤粉的广告只有三张照片：脏洗，一种洗衣机使用洗涤剂宣传，然后清洁洗涤。这是一个非常简单有效的概念。唯一的问题是，这是在中东地区发表的......
Marketing Strategy is ‘Invisible’
One of the reasons that strategic marketing is overlooked is because it’s not obvious; it’s not ‘in our faces’. Strategy is practically invisible to outsiders, because it is the thinking behind the scenes within businesses that we never get to see. Marketing strategy is invisible. What we do see, as consumers and observers of businesses, …
Strategic Marketing avoids Bad Customers
并非所有客户都是好客户！战略营销将避免和阻止客户。由于各种原因，客户可以成为糟糕的客户。他们可能是无利可图或麻烦的。他们可以浪费你的时间或引起压力。有些干扰太多了。有些人不值得包括在你的投资组合中。其他人支付迟到，或从未。......
营销Audiobook'Chase One Rabbit'发布
The book ‘Chase One Rabbit’ is also published as an AudioBook. This strategic marketing audiobook can now be downloaded from Audible, Amazon and iTunes. ‘Chase One Rabbit: Strategic Marketing for Business Success. 63 Tips, Techniques and Tales for Creative Entrepreneurs’ was published as an Audiobook in February 2016. The 5-star reviewed strategic marketing book was …
Ten years of ‘T-Shirts and Suits’ book
The first edition of the book ‘T-Shirts and Suits: A Guide to the Business of Creativity’ was published in the UK in November 2005 by Merseyside ACME in Liverpool. Since then, the book has been reprinted in a revised edition in the UK, published as an eBook in various formats, and published in translations in …